What made 25 MILLION people go vegan for January

Learn how Veganuary’s founders got 25 MILLION people vegan for January. In this discussion, Matt Glover and Jane Lands share insights into the campaign’s incredible growth and their efforts to drive lasting change in the vegan movement.

They Explain:

The challenges they faced:

- Building community

- Creative activism strategies

- Driving change through their work with VFC, Veg Capital, and Veg Trust

Matthew Glover is the Co-Founder of Veganuary, VFC, Managing Director at Veg Capital, and Chairman of the Vegan Food Group.

Jane Land is the Co-Founder and Trustee of Veganuary and a Board Trustee at Veg Trust.

Our host Sarah Bentley is a food justice activist, writer, and educator best known as the founder of Made In Hackney, the UK’s first fully vegan community cookery school and food support service.

Follow Veganuary: veganuary.com Follow VFC: vfcfoods.com Follow Veg Capital: vegcapital.co.uk Follow Veg Trust: vegtrust.com Follow Made in Hackney: madeinhackney.org

Credit: Dr Alan Desmond